Advocacy Focus Area
Lead:  Godson Davis
Link:  Martin Abernethy

Goal:

To enhance advocacy across all areas of Social Care Alba (SCA), ensuring people we support and their families feel heard, respected, and valued.


Action 1

Embedded Advocacy in Recruitment

What:

Include advocacy as a core value in recruitment by involving service users (SU) in the process. For example, Martin (our current service user advocate) or other service users can sit on interview panels to represent the perspective of people we support.

Why:

This ensures new staff align with SCA’s ethos of empowerment and respect for service users.

Outcome:

1 January 2025

Action 2

Develop Advocacy Training Workshops

What:

Create workshops for staff, service users/families focusing on advocacy, including rights, communication skills, and conflict resolution.

Why:

Empowers staff and families to effectively advocate for service users and supports service users in self-advocacy.

Outcome:

1 January 2025

Action 3

Develop an Advocacy Protocol for Keyworkers

What:

Formalise a process for SCA keyworkers to act as advocates. Provide clear guidance on when and how they should represent a service user’s interests.

Why:

Personalisation ensures dignity, builds trust, and promotes better outcomes.

Outcome:

Ensures consistent advocacy practices, improving trust and outcomes for service users.

1 January 2025

Action 4

Building Partnerships with Local Advocacy Organisations

What:

Collaborate with groups such as Edinburgh Carers Council, VOCAL (Voices of Carers Across Lothian), and ENABLE Scotland to provide additional advocacy support for service users.

Why:

Strengthens our ability to support service users, especially those without family.

Outcome:

1 January 2025

Action 5

Create an Advocacy Feedback Mechanism

What:

Set up regular meetings where service users and advocates (e.g. Martin) can share feedback directly with management.

Why:

Ensures the voice of service users shapes policies and decisions.

Outcome:

1 January 2025

Action 6

Train Managers in Advocacy Awareness

What:

Deliver training to SCA management to integrate advocacy into team meetings and decision-making processes.

Why:

Advocacy becomes part of the organisational culture, improving leadership decisions. Listening to the voice of SU and their families allows us to make better choices together and reduce miscommunication, complaints or distress.

Outcome:

1 January 2025

Action 7

Publish Advocacy Success Stories

What:

Regularly share stories of advocacy making a difference in service users’ lives within the SU, Family and Staff websites.

Why:

Inspires trust and shows commitment to advocacy.

Outcome:

1 January 2025

Action 8

Combat Loneliness

What:

Implement strategies to combat loneliness outside of visit times.

Why:

To promote good mental, physical, and emotional well-being. Loneliness can lead to depression, anxiety, and reduced life satisfaction, and it is linked to health risks such as cardiovascular disease, weakened immunity, and cognitive decline. Creating solutions to address loneliness benefits people and society as a whole by improving quality of life and fostering community cohesion.

Outcome:

1 January 2025

Action 9

Evaluate Advocacy Practices Annually

What:

Develop a review process to measure the effectiveness of advocacy initiatives and identify areas for improvement.

Why:

Ensures continuous improvement in how we support service users.

Outcome:

1 January 2025


Addendum

Useful Documents and Resources

Updates: