Advocacy Focus Area
Lead:  Godson Davis
Link:  Martin Abernethy

Goal: 2025 Onward

To enhance advocacy across all areas of Social Care Alba (SCA), ensuring people we support and their families feel heard, respected, and valued.


Action 1

Embedded Advocacy in Recruitment

What:

Include advocacy as a core value in recruitment by involving service users (SU) in the process. For example, Martin (our current service user advocate) or other service users can sit on interview panels to represent the perspective of people we support.

Why:

This ensures new staff align with SCA’s ethos of empowerment and respect for service users.

Outcome: Ongoing with Martin as advocate.

1 January 2025

28 February 2025

1 June 2025

3 Oct 2025

Action 2

Develop an Advocacy Protocol for Keyworkers

What:

Formalise a process for SCA keyworkers to act as advocates. Provide clear guidance on when and how they should represent a service user’s interests.

Why:

Personalisation ensures dignity, builds trust, and promotes better outcomes.

Outcome: Completed, aligned with SCA policy.

Ensures consistent advocacy practices, improving trust and outcomes for service users.

1 January 2025

28 February 2025

1 June 2025

Action 3

Building Partnerships with Local Advocacy Organisations

What:

Collaborate with groups such as Edinburgh Carers Council, VOCAL (Voices of Carers Across Lothian), and ENABLE Scotland to provide additional advocacy support for service users.

Why:

Strengthens our ability to support service users, especially those without family.

Outcome: Completed June 2025.

1 January 2025

1 June 2025

Action 4

Create an Advocacy Feedback Mechanism

What:

Set up regular meetings where service users and advocates (e.g. Martin) can share feedback directly with management.

Why:

Ensures the voice of service users shapes policies and decisions.

Outcome: Completed through ongoing reviews and spot checks.

1 January 2025

28 February 2025

1 June 2025

3 Oct 2025

Action 5

Train Managers in Advocacy Awareness

What:

Deliver training to SCA management to integrate advocacy into team meetings and decision-making processes.

Why:

Advocacy becomes part of the organisational culture, improving leadership decisions. Listening to the voice of SU and their families allows us to make better choices together and reduce miscommunication, complaints or distress.

Outcome: Action removed due to lack of need.

1 January 2025

1 June 2025

Action 6

Publish Advocacy Success Stories

What:

Regularly share stories of advocacy making a difference in service users’ lives within the SU, Family and Staff websites.

Why:

Inspires trust and shows commitment to advocacy.

Outcome: Ongoing

1 January 2025

28 February 2025

Action 7

Combat Loneliness

What:

Implement strategies to combat loneliness outside of visit times.

Why:

To promote good mental, physical, and emotional well-being. Loneliness can lead to depression, anxiety, and reduced life satisfaction, and it is linked to health risks such as cardiovascular disease, weakened immunity, and cognitive decline. Creating solutions to address loneliness benefits people and society as a whole by improving quality of life and fostering community cohesion.

Outcome: In progress

1 January 2025

1 June 2025

3 Oct 2025

Action 8

Conduct an Impact Review

What:

Evaluate the project’s outcomes through service user and family surveys, compliance statistics, and audits.

Why:


Regular evaluation ensures accountability and identifies areas for improvement.

Outcome: Ongoing

1 February 2026

This Focus Area positively impacted the quality of life for those we support and their families. Over the course of the year it became obvious that the 2025 Goals were largely ongoing because new referrals arrived or the needs of those we already supported changed. However, some elements of the Focus Area were not required and have been closed, such as:

1 – Training in Advocacy Awareness

2 – Building relationships with advocacy services

Consequently we decided to continue the other elements of this Focus Area indefinitely, with biannual updates noting any changes.


Addendum

Useful Documents and Resources

Updates: